Do I have to repeat the LLC Publication if I change the Name of the LLC?

A reader asked this question in response to my post: Taking Care of the LLC Publication Requirement:

“I was hoping you could illuminate something for your readers. If a business were to file a pub requirement under one name (i.e. Acme, LLC.) but then decided that they wanted a different name and started a DBA name (i.e. Taylor Capital) would another NYS publication requirement need to be filed under the DBA name?”

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Answer:  No.  The publication requirement has nothing to do with choosing to use a name for your business that is different from your legal name, i.e. choosing to “do business as”.  If you want to use a different business name after you properly complied with the publication requirement for your LLC, you can do so, as long as you follow the “doing business as” rules.

P.s.  I welcome questions from readers and will try to address them in the blog where appropriate.  However, none of my posts constitutes legal advice, you cannot rely on my blog as a substitute for legal advice, and there won’t be an attorney-client relationship between us.

**This post is for informational purposes only and does not constitute legal advice**

About Imke Ratschko

Imke Ratschko is a New York Attorney helping small businesses, business owners and entrepreneurs with all things "Small Business Law," such as litigation, contracts, business owner disputes, shareholder and operating agreements, sale or purchase of a business, investors, and starting a business. You can reach her at 212.253.1027 or by email.