Can you be liable for third party defamatory comments about your competitor posted on your Blog?
Most businesses now have a blog connected to their website. Blogs attract comments. What if a particular nasty comment is posted by a visitor about one of your competitors? Can the competitor come after you for defamation or unfair competition? New York's Highest Court has recently said, no, a business is not liable for the defamatory comment of a visitor on its blog (Shiamili v. Real Estate Group of N.Y., Inc).
Communications Decency Act
The court based its decision on Section 230 of the Communications Decency Act. This federal law provides that no provider of an interactive computer service shall be treated as the publisher or speaker of any information provided by another information content provider. Thus, the publisher of a blog is generally not liable for comments by its readers.
However, this case had an interesting twist which makes you wonder whether there should be some liability on the blogging business after all.
An employee of the company who was the moderator of the blog took it upon himself to repost the nasty comments in a new post on the blog and added some commentary of his own; to introduce the comments, he wrote "an now it's time for your weekly dose of hate". Then he posted a picture of Jesus Christ with the competitor's face and the caption "[competitor name]: King of the Token Jews". Still, the court decided, no liability on the company's part.
Even though the company got away with the employee's conduct, I'd say it would be more advisable to let comments be and stay away from highlighting or embellishing any ugly comments about your competitors. This is how some of the judges of the court felt as well; Chief Judge Jonathan Lippman wrote in his dissenting opinion that the company's complicity in defaming a direct competitor takes takes us so far afield from the purpose of the Communications Decency Act as to make it unrecognizable.